“Food design postulates new ways of relating with food”
This project explores the intersection between alternative food and editorial design. To investigate this space, it proposes generating a body of editorial outcomes embodying a series of alternative food narratives found in Vancouver and Mexico City. The project is grounded on the necessity of looking for alternative narratives related to food that contrast with the current conventional food industry—driven by efficiency and profit. From this perspective, it proposes the editorial design practice as a critical mechanism to empower voices that aim for other possible ways to relate to food. This is based on the premise that awareness of alternative food narratives is necessary to face the negative impacts of a food system that is affecting our lands, bodies, and cultures. Sown Narratives explore these ideas from a practice-based approach that is centred on reflective practice. The project focuses on a body of editorial work related to typography, photography, and illustration. With these explorations, it inquires about how to bring alternative food narratives into the creative practice of editorial design, stating that the form of these accounts also creates meaning.